Welly® | Brand Identity

In 2024, the team undertook a comprehensive redesign of Welly's brand identity, bridging web2 and web3 worlds. This project highlights the collaborative effort to create an innovative brand manual for Welly, a fast-food chain integrating blockchain technology and community-driven initiatives. Led by Design Lead Vincenzo Maietta, with Senior Graphic Designer and Art Director Marco Ento, and Logo and Type Designers Biagio Di Stefano and Antonio Imparato, the team developed a modern logo, a comprehensive color palette, and detailed guidelines for typography and iconography. The resulting brand manual ensures the consistent use of Welly's visual elements and strengthens the company's image across various channels. It includes a breakdown of the design process, from moodboard and logo iterations to final applications in print and digital formats.

In 2024, our team undertook the task of redefining Welly's brand identity, a innovative blockchain fast-food, creating a cohesive and innovative brand manual that bridges web2 and web3. Our collaborative efforts resulted in a comprehensive guide that ensures visual consistency and strengthens Welly's image across various platforms.

Senior Graphic Designer & Art Direction: Marco Ento Saraniero
Logo Design & Type Design: Biagio Di Stefano, Antonio Imparato
Design Lead: Vincenzo Maietta
Year: 2024

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