Year: 2023
Design Lead: Vincenzo Maietta
A collection of hoodie designs displaying front and back views, showcasing the combination of AI-generated images and Photoshop refinement to create compelling merchandise.
In 2023, I led the design for Shibacals, an initiative within the Shiba Inu ecosystem focused on authenticated collectibles. This project involved developing a comprehensive brand identity, creating unique merchandise, designing a user-friendly website, and coordinating promotional campaigns. I was responsible for the logo and visual identity, ensuring it aligned with the Shiba Inu brand. I designed various apparel items, including hoodies, featuring AI-generated imagery refined with Photoshop. Additionally, I developed layouts for both desktop and mobile versions of the Shibacals website, prioritizing user experience and brand consistency. I coordinated and produced a promotional video to highlight the design process and unique features of Shibacals, and worked closely with the Shibacals team and developers to integrate design elements seamlessly. The project showcases the innovative use of AI in design and the collaborative efforts that brought the Shibacals brand to life.