Shib | Brand Experience

Shiba Inu at ETH Toronto 2024: Design Leadership and Brand Experience In August 2024, I served as the Design Lead for Shiba Inu's participation in ETH Toronto, a premier blockchain event. My role encompassed the creation and coordination of all visual assets, including AI-generated imagery, promotional videos, merchandise, and booth design. I ensured that each element resonated with Shiba Inu's brand identity, delivering a cohesive and engaging experience for attendees. This comprehensive approach not only enhanced our presence at the event but also strengthened our connection with the community.

I spearheaded the creation of AI-generated imagery to enhance our brand's visual presence. Utilizing advanced AI tools, I developed a series of unique and captivating visuals that seamlessly integrated with Shiba Inu's established aesthetic. These AI-generated images were prominently featured across various event materials, including promotional videos, merchandise, and booth designs, contributing to a cohesive and engaging experience for attendees. This innovative approach not only elevated our visual storytelling but also reinforced Shiba Inu's commitment to embracing cutting-edge technologies within the blockchain space.

I was responsible for the conceptualization and execution of our exhibition booth. The design aimed to embody Shiba Inu's innovative spirit and community-centric ethos. I incorporated AI-generated visuals to create dynamic displays, enhancing the booth's visual appeal and aligning with our brand's aesthetic. The layout was strategically planned to facilitate visitor engagement, featuring interactive elements and dedicated spaces for product demonstrations. This approach ensured a cohesive and immersive experience, effectively showcasing Shiba Inu's offerings and fostering meaningful interactions with attendees.

I collaborated with Steven, Alan, and Max to produce a comprehensive video highlighting Shiba Inu's achievements throughout the year. This project involved curating content that showcased key milestones and developments within the Shiba Inu ecosystem. Our collective efforts resulted in a compelling narrative that resonated with the community, leading to the video nearing 1 million impressions on Twitter. This significant engagement underscores the community's strong connection to Shiba Inu's journey and the effectiveness of our collaborative storytelling.

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In preparation for Shiba Inu's participation in ETH Toronto 2024, I designed a series of exclusive merchandise items that embodied the brand's playful yet professional identity. The collection included tote bags, socks, t-shirts, and hats, each featuring unique AI-generated artwork refined with Photoshop and Illustrator

Hats: The hats featured embroidered logos and symbols associated with Shiba Inu. The AI-generated designs were refined to create stylish and practical accessories for attendees, ensuring both comfort and durability.

Socks: The socks featured subtle patterns and motifs inspired by the Shiba Inu ecosystem.

Tote Bags: The tote bags showcased vibrant, abstract designs that incorporated Shiba Inu's color palette and iconography. The AI-generated imagery was meticulously crafted to create visually appealing and functional items that resonated with attendees.

T-Shirts: The t-shirts displayed graphics highlighting key elements of Shiba Inu's brand, including its decentralized finance (DeFi) platforms and community initiatives. The AI-generated artwork was printed on premium fabric, offering both comfort and durability, and served as a tangible representation of our brand's ethos.

These merchandise items not only provided attendees with memorable keepsakes but also reinforced Shiba Inu's commitment to quality and innovation within the blockchain space.

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